Worked on the Tumbling Edge logo with Mike Acevedo through text messages. I had people who looked at the logo and thought that the logo had a letter F instead of an E mainly because of, we concluded, the extended bottom point of the symbol. So we were working on modifying the look. It was a frustrating process; a little change here and there just ruins the symmetry and the cool "superman S" Design look that we really liked. I got stuck in the parking lot of the local fitness gym looking at the aesthetic effects of the image modifications on my iPhone. That was rough. I must have stood outside my car looking at my phone for an hour or two.